Collection: hibi

Hibi 10 Minute Aroma began with a match factory and an incense factory with a mission: to create a new product from the two crafts. The result is a collection of incense sticks that burn for 10 minutes and release a wonderful fragrance. It might look like a regular wooden match, but it's definitely not.

the story

Japanese incense is very fragile, and before hibi was introduced in 2015, it took three and a half years to develop hibi's 10-minute aroma. This resulted in a recipe combining incense and washi pulp, ensuring the match was hard enough to strike the box and contained the precise amount of incense needed for a perfect, intense fragrance for 10 minutes. Made in Japan.